Social media by using twitter or facebook are pretty much part and parcel of the digitally connected these days. When I wake up in the morning I’ll check my email, then my facebook, scroll through my tweeting friends and then carry on with whatever I need to do for the rest of the day.
It always fascinates me to find out how corporates are using these media. In a number of cases some industries are better suited and are comfortable with using whatever new media is at hand. I am rather in awe of how the publishing industry are taking to it like duck to water or in Penguin Australia‘s case like penguin to virtual water. With their twitter account being manned by real people and their facebook page being used as an extension of their website, it just makes so much sense! Wired magazine is also another example of how doing it well is all about being able to utilise new media in a way that is relevant and makes sense.
On the other end of the scale, engagement using various forms of social media range from the tragic to the non existent. Take twitter for example, aside from Dell who managed to find a way to use it to make money through referral, most companies are still scratching their head. At its most basic a twitter account is usually used as an RSS feed, think ABC News , advertise events ADMA events, or exists just because everyone else has one.
Wandering around the web I randomly searched for companies I would like to follow. Cityrail was noticeably absent, the same with RTA as well as Australia Post. To my amusement someone has create unofficial twitter accounts fro Cityrail, RTA as well Red Cross by grabbing their RSS feed and streaming it through the unofficial twitter accounts. The fact that an external source, unpaid is willing to do some of the group for an obvious need by the public is mind blowing, particularly as to date none of these organisations have done anything about embracing these new media.
It also surprised me that organisations that have twitter accounts are not using it to their advantage, or including as part of their official online presence. Take ADMA events for example, there is no indication on their website at all that they even have a twitter account! It seems like such a waste of opportunity to use direct marketing for a Direct Marketing body.
I’m curious to hear whether anyone have similar lists of organisations that are missing from the twittering mass.